A completely new way of bringing the operating instructions of a car to the customer is now available by integrating an interactive manual into the car’s COMAND APS system. The car owner can now consult the operating manual right in the driver's seat through the personal communications system.

Bowne Global Solutions (BGS) and Daimler Chrysler AG pioneered the system, which equates to a 2000 page hard copy manual. They have started to introduce the product across the German, English, French, Italian and Spanish markets. Bowne’s experience in the localization of interactive projects effected our decision to award them the localization of the interactive COMAND operating instructions for the E-class,” affirmed Guntram Büchler, responsible for Production Design Customer Information at DaimlerChrysler.

An interactive, in-depth and completely multi-media format in the driver's manual on DVD provides the driver with operating instructions. The days of a driver being obliged to read hundreds of pages to be familiar with his car are over. Animated film aids in bringing life to the vehicle with its navigator buttons, which allow the driver to find the information quickly without wearily leafing through a manual.

Meanwhile, for the greatest deals on Mercedes exterior and interior parts Partstrain has the largest source of superior quality and affordable parts. Partstrain brings you the greatest selection of outstanding Mercedes Benz auto wreck parts and the user-friendliest way to buy collision parts with excellent customer service. Parts Train regularly updates its complete catalog for a regular supply of any replacement parts for Mercedes Benz. Simply click on http://www.partstrain.com/ShopByVehicle/MERCEDES_BENZ for the latest and most comprehensive line of optimum quality Mercedes Benz parts. Enjoy unbeatable discounts and pocket friendly prices with secure online transactions 24 hours a day.

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Vehicles with bigger, less fuel-efficient engines will benefit more from hybrid technology, thus big pickup trucks, vans and SUVs are prime candidates for the gas-saving benefits of hybrid technology. The Chevy Silverado hybrid pickup feature GM's 5300 Vortec V-8 and Hydra-Matic 4L60-E four-speed automatic transmission, coupled with hybrid technology that delivers 10 to 12 percent improved fuel economy over GM half-ton pickups.

It features a powerful 42-volt lead-acid battery pack underneath the rear seat, an auxiliary starter-generator between the engine and the transmission, an electronic control module, and a regenerative braking system, which charges the battery while braking, and coasting.

With an auxiliary generator capability, the truck's generator can operate when the truck is parked without a key in the ignition. The hybrid Chevrolet Silverado and GMC Sierra pickups could power tools or appliances for up to 32 hours non-stop. This design shuts the engine down before the tank is emptied, leaving enough gas to drive to a station for refueling. All power supply circuits are protected by a ground fault detection system to prevent overloads and short circuits.

A compact electric motor that generates up to 14,000 watts of continuous electric power makes these pickup trucks more fuel-efficient. The main function of the three deep-cycle lead acid batteries is to assist the starter generator to instantly restart the engine. When the Silverado Hybrid comes to a stop while in Drive or Park, the engine will automatically shut off. When the driver takes his/her foot off the brake and puts it on the accelerator, the engine re-starts automatically and almost seamlessly.

One feature of GM's Hybrid pickups that is likely to attract buyers is its two 120 volt power outlets inside the box near the tailgate, and another two 120 volt outlets inside the rear cab. These can be used for power tools, compressors, generators, heaters, appliances or any other electrical appliance. The outlets can be deactivated with a button on the dashboard to avoid any unauthorized use of the external 120 volts outlets.

The Silverado Hybrid extended cab is a comfortable, smooth-riding pickup with a quiet, V8 engine, a roomy cab with good ventilation and excellent outward visibility, and a rugged durable chassis.

GM's new gas-electric pickup truck, the Chevy Silverado Hybrid pickup, is the latest vehicle to take advantage of the gas-saving benefits of hybrid technology. At Partstrain, thousands of GMC Parts are in stock right at your fingertips. Just browse on http://www.partstrain.com/ShopByVehicle/GMC and you can now search for your own GMC car parts, order them, and have it delivered directly to your door at half the cost other competitors charge. If your search for your GMC auto parts comes up short, just call one of its sales professionals to help assist you in finding the right car parts you need. Its GMC car parts online catalog is the largest state of the art catalog to use for looking up GMC auto parts.

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DESCRIPTION FOR BMW E46:

Install an XM Satellite Radio system in BMW E46. XM Satellite Radio is a U.S.-based nationwide radio service providing over 100 channels of music, news, entertainment, and sports. Since the service is delivered by two geostationary satellites in orbit, the digital quality sound can be received almost anywhere in the country.

RADIO INSTALLATION PROCESS:
PARTS NEEDED
1 - Pioneer XM Receiver/FM Modulator.

1 - Terk XM Antenna.

1 - European Antenna Adapter - Male.

1 - European Antenna Adapter - Female.

TOOLS NEEDED:
10 & 13mm sockets
Ratchet Wrench
Flat Head Screwdriver
Phillips Head Screwdriver
Electrical Tape
Coat Hanger or similar object
Electric Drill
1/8" Drill Bit for Metal
Dremel Tool (optional)
Sandpaper (optional)

INSTALLALING RADIO STEPS IN BMW E46:
If you have the NAV system, disassembly of the dashboard will be a bit different.
1. First, as always, disconnect the negative battery cable in the trunk with a 10mm socket
2. Remove the back seat. Take both cushions out and put them someplace where they won't be damaged
3. Let's mount the antenna in the center of the rear deck; there is a tie-down for children's safety seats.
4. The antenna fits perfectly still has a great view of the sky through the back window glass.
5. Feed the wires through the driver's side of the rear seat panel; there is a large bundle of wires going through the bulkhead.
6. Using a undone coat hanger, tape the antenna, control unit, and switching unit wires to one end of the object. Make sure you tape the correct cable ends that will attach to the XM-receiver hide-away tuner unit.
7. Open the trunk, pop out the two carpet rivets on the driver's side and pull the carpeting away from the trunk wall. You can now use the hangar to feed the cables into the trunk area . Pull enough cable through to reach the location where you plan to mount the hide-away tuner unit. Chose to mount my receiver up underneath the rear deck between my HK subwoofers.
8. Once you know how much wire you need in the trunk, the rest will be used for the antenna leads. Pulled the antenna wire slack into the trunk and zip-tied it into a coil..
9. Take the control and antenna switching unit cables and run them under the driver's side door sills and trim to the front of the car. You do not need to remove the trim pieces to do this, just tuck the wires under the edge.
10. Using a Phillips-head screwdriver, remove the 3 screws holding the driver's side footwell cover. There is also one pop-rivet on the center console and two clips under the steering column .As you are removing it, unplug the chime, lamp, and the ODB-II connector.
11. Run the wires behind the dead pedal and up into the dashboard. I chose to loop them around a piece of the existing wiring harness to keep the XM wires from dangling or interfering with pedal operation.
12. Remove the shifter boot from the center console by pressing it in from the sides. You do not need to remove the boot or shift knob, just lift it up off the trim.
13. Remove the two screws under the boot and pull up on the center console trim .You will need to disconnect the two electrical harness connectors from the window switches. Put the trim aside.
14. Open the oddments compartment .Reach in and apply pressure to the roof of the compartment while pulling out. It will just pop out. This reveals the 2 upper ashtray screws
15. Remove these 4 screws and pull the ashtray assembly out. You will need to disconnect the 2 cigarette lighter wires, the harness connector for the ashtray lamp, and whatever connectors you have going into your DSC/Seat/Audio etc switches. Set the ashtray assembly aside for later.
16. Now, you can continue feeding your controller and modulator wires underneath the center console and into the area behind the ashtray. If you haven't done so, now is a good time to attach the antenna adapters to the XM antenna switching unit.
17. The climate control unit will pop out by reaching up behind it and pushing out. You do not need to disconnect this unit.
18. Time to remove trim. Using a protected screwdriver or trim remover, gently pull the right side trim panel out from the gap. The dashboard trim pieces are held in place using rubber grommets and long pins built into the trim. They should come out fairly easily. You will also need to remove the center trim piece in the same manner after the right side is removed.
19. There are now 2 screws revealed on either side of the radio. Remove these 2 screws and pull the radio out. You can disconnect the two antenna leads and the wiring harness if you need to. The wiring harness block is released by prying up under the tab on the connect with a flathead screwdriver. There should be a small graphic on the connector to illustrate this.
20. We want to tap into the larger of the two antenna connectors. Remove the big antenna connector and pull it down through the dash to the area behind the ashtray where the XM antenna switch unit now is. Attach it to the new antenna adapter and run the other antenna adapter back up to the radio.
21. Connect everything back up and slide the radio back into place and fasten the 2 radio screws back into place.
22. Replace the trim pieces and A/C control unit.
23. If you choose the Velcro, find a spot, clean it, attach the Velcro, attach the controller unit, and connect the controller wires. You are done. If you chose my way, then be prepared to do some custom grinding and finishing.
24. Using my Dremel Tool, Greg sanded and grinded the ashtray cup until the controller unit sat flush and level in the cup . He then drilled a hole through the back of the cup and ashtray assembly for the controller cable. When finished, he cleaned the surfaces, and used a black marker for touchup. It came out great and props go to Greg for the work.
25. Whichever way you chose to go, you can now put your dashboard back together, reconnect all wiring, and fasten all screws.
26. Connect your switched 12V source to your the red ACC wire, run the yellow fused wire to the positive battery terminal and ground the black wire to the metal vehicle body. I sanded the contact points where I was going to mount the XM receiver to the rear deck and it works just fine as a ground.
27. Connect your power, controller, antenna, and modulator plugs into your XM receiver and turn on your ignition. Check for power to make sure everything is working.
28. If you haven't done so, now would be a good time to get on
29. Decide where you want to mount the receiver, attach the angled brackets to the unit, and attach it to the desired location.
30. Now zip-tie the extra cabling, tuck it behind your trunk carpeting and go for a drive!

A word about the radio installation kit you are about to install. There are many manufacturers of radio installation kits for this vehicle. Each manufacturer produces slightly different variations of the same kit, and a few make individual kits for specific vehicles. The pictured installation kit shown in the illustrations below is a standard kit used for many. Radio installation kits change with the model and years of production of the vehicle. When selecting a kit for this vehicle, make sure the kit you purchase states on the package the installation kit will work with your vehicle model and year. Some kits may require additional setup. Certain kits may be multi function kits designed to work with multiple vehicles and may require the installer to remove break away screw mounting tabs attached to the kit that are not required for your particular vehicle.

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PC satellite TV is coming of age! There was a time when the only choices we had for media content were television, cable, and radio. Well, that is no longer the case. With the advent of high-tech software and faster Internet connections, we can now enjoy PC satellite TV from anywhere in the world. The only requirements are that we have the proper software installed, a reliable computer, and a fast Internet connection.

Many people assume that PC satellite TV requires big, bulky dishes that are nailed to the rooftops. This is not true. It is also not true that you need additional hardware or additional cards for your computer. In fact, all you really need is the proper software and this can be found from many online suppliers.

However, before you sign up with a supplier make sure you do some research first. You will want to know exactly what the total cost will be for the service. Some vendors will want some type of monthly fee in order to use their software. Do not fall for that. There are vendors that offer high quality software for a single, one-time fee, and those are the ones you should be shopping with.

You also want to get a sense of how much content you will be able to access. Some vendors offer literally thousands of channels for you to view at no additional charge.

If you love sports, make sure the vendor that you are considering offers the sports access that you will want. PC satellite TV that offers great sports and plenty of them is a huge benefit in that you will not have to go through the pay-per-view scheme anymore. You will be able to watch most of the big games and events for no additional charges. This can often lead to savings that actually pay for the membership fee with the vendor and then some!

But you also want to know about other content as well. What about movies and news? Does the vendor you are looking at offer access to children's programming? Do they offer access to major channels such as HBO, Discovery, or the National Geographic Channel? Do they offer international channels from several countries or do they limit themselves to only a few? All of these are important questions.

By doing a little research you can find the vendor that best suits your needs. A good place to begin is with the people at PCTV. This is a branch of the well-known company, http://Pacific-Servers.com, and PCTV is currently offering a membership package that cannot be beat. The software is top-of-the-line and the service is fantastic. Best of all, prices are extremely affordable. In addition, PCTV offers some wonderful bonus gifts for those who sign up. Visit http://www.pctv.pacific-servers.com to learn more.

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Radio broadcasting is the use of radio technology. The first structured radio broadcast took place in the 1920s and currently there are numerous radio stations broadcasting all over the planet by means of various types of transmission. Radio broadcast equipment from transmitters, receivers to antennas, are readily obtainable, however with the release fresh criterion for transmission including DAB Digital Radio and DRM, new equipment is required. Nevertheless AM as well as FM with its RDS ability are still the most extensively used.
VHF FM is the most commonly used mode of radio broadcasting especially in those areas of the world where the population is relatively high. Its bandwidth makes it possible to broadcast high quality transmissions, stereo, and other services such as RDS.

Radio broadcasting is an audio broadcasting service, using radio waves, a form an electromagnetic radiation to broadcast from a transmitter to a receiving antenna. Stations are connected to radio networks to transmit common programming.
However, radio broadcasting has now been overshadowed by internet-distributed radio, but there are still quite a few stations that broadcast on shortwave bandwidth using AM technology that can be received over thousands of miles. These broadcasts are very susceptible to atmospheric conditions and solar activity.
An Internet service provider (ISP) offers its customers access to the Internet by using a data transmission technology suitable for providing Internet Protocol Paradigm, such as dial-up, DSL, cable modem, wireless or committed high-speed connection. ISPs also provide Internet e-mail accounts to users, which permits them to correspond with each other by transmitting and receiving electronic messages through their ISP's servers.
Wireless service by ISP backbone via satellite is a revolutionary innovation for entrepreneurs around the world who are engrossed in expanding the scope of their LAN - Local Area Networks, cost effectively. Whether it is to provide service for internet cafes, businesses, or individual users, this rapidly emerging technology supplies high-speed communication services even to the remote areas of the world without the requirement and expenditure of installing cables or telephone lines.

ISP backbone via satellite service is established when Wi-Fi, or WIMAX technology is joined with satellite backbone connectivity to offer video streaming, IPTV, internet access and video conferencing over a wireless network.

Satellite TV broadcasting first began transmitting in the 1990s when, dishes were costly metal components that took large amounts of space. During this time, only the most avid TV fans went through all the trouble and expense of getting their own dish.
Satellite TV broadcasting is delivered by the means of communication satellites and received by a satellite dish or a set-top box. It provides an extensive variety of channels and services to regions that are not serviced by terrestrial or cable providers.

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A satellite radio or subscription radio (SR) is a digital radio that receives signals broadcast by communications satellite, which covers a much wider geographical range than normal radio signals.

SR functions anywhere where there is line of sight between the antenna and the satellite, given there are no major obstructions, such as tunnels or buildings. SR audiences can follow a single channel regardless of location within a given range.

Because the technology requires access to a commercial satellite for signal propagation, SR services are commercial business entities (not private parties), which offer a package of channels as part of their service —requiring a subscription from end users to access its channels. Currently, the main SR providers are WorldSpace (Intl.), XM Radio & Sirius (U.S.), as part of their each being proprietary and non-compatible signals, requiring proprietary hardware for decoding and playback. Both these and other services have news, weather, sports, and several music channels.

We all have our favorite radio stations that we preset into our car radios, flipping between them as we drive to and from work, on errands and around town. But when you travel too far away from the source station, the signal breaks up and fades into static. Most radio signals can only travel about 30 or 40 miles from their source. On long trips that find you passing through different cities, you might have to change radio stations every hour or so as the signals fade in and out. And it's not much fun scanning through static trying to find something -- anything -- to listen to.

Now, imagine a radio station that can broadcast its signal from more than 22,000 miles (35,000 km) away and then come through on your car radio with complete clarity. You could drive from Tacoma, Washington, to Washington, D.C., without ever having to change the radio station! Not only would you never hear static interfering with your favorite tunes, but the music would be interrupted by few or no commercials.

XM Satellite Radio and Sirius Satellite Radio have both launched such a service. Satellite radio, also called digital radio, offers uninterrupted, near CD-quality music beamed to your radio from space.

Car manufacturers have been installing satellite radio receivers in some models for a few years now, and several models of portable satellite radio receivers are availabel from a variety of electronics companies. In this article, you'll learn what separates satellite radio from conventional radio and what you need to pick up satellite radio signals.

Satellite radio provider XM wants to put a satellite radio receiver into a wide variety of electronics, including alarm clocks and DVD players, but the technology is not ready yet. In fact, the current goal of satellite radio, a wearable device, is not even practical, since the receiver will not pick up a signal if the person doesn't remain stationary. However, experts predict that satellite radio reception will someday become standard in a wide variety of electronics.

Although XM Satellite Radio Holdings and Sirius Satellite Radio are posting higher-than-expected earnings and signing up record numbers of new subscribers, their expenses remain far higher than revenues. Both companies reported spending more on marketing in the fourth quarter of 2004 than they brought in from subscriber fees.

XM Satellite Radio Holdings surprised investors with better-than-expected earnings this morning, and the sky seems to be the limit for satellite radio.

Revenue is growing, subscriptions are booming, the industry is attracting high-class talent, and automobile manufacturers are putting satellite radio receivers in millions of cars.

XM (nasdaq: XMSR - news - people) and Sirius Satellite Radio (nasdaq: SIRI - news - people) have boasted stellar growth numbers, but their finances are soft and their revenues are far outweighed by spending.

Meanwhile, competing technologies threaten to overtake the satellite vendors the same way they've undercut traditional broadcasters.

XM has a market capitalization of .5 billion, 26 times what it booked in revenue for 2004.

"Based on where they are right now, the stocks might be considered ahead of themselves," says Barrington Research President James Goss.

But traditional radio might not be the benchmark to watch--a number of technologies are threatening to undercut satellite radio.

"The terrestrial broadcasters, the satellite radio companies, Apple and all the iPod clones, they're all competing for the same thing," says Goss.

Apple has sold in excess of 10 million of the devices, and more than 7 million MP3 players of all brands were sold in 2004 alone.

Once roads are covered by emerging wireless standards such as WiMax, which has a range of 30 miles, or by mesh networks (which use short leaps from antenna to antenna to create an ad-hoc network, passing the connection from car to car), it'll be easy for drivers to stream audio off the Web, play tunes off their home computer or even connect to other cars and listen to whatever songs are in their music libraries.

Samsung is in talks with XM Satellite Radio to develop a flash memory player that comes with a kit that would allow satellite radio access, and Cnet reports that the system would come with a home or car dock that would allow recording of radio shows.

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Music is known as the food of life. Who does not want to listen to music after a hard days work? It will be double bonus for you when you get to watch your favorite shows along with an array of music channels. There was time when youngsters were crazy about Music Television, which was MTV. But slowly other music channels came up giving a wide number of choices for music lovers. These music channels not only play back to back music of different genre like jazz, reggae or hip hop, but also play music videos from upcoming flicks and shows. All love to watch and listen to these peppy numbers. All the music channels bring 24 hours music.

One such DISH channel is Country Music Television. CMT is the video network for young country fans that plays non-stop contemporary country hits 24 hours a day. Watch this on channel number 166. DISH Network also offers 60 channels of commercial free SIRIUS Music round the clock.

The music channels that you will get from satellite TV include variety of contemporary pop, hip-hop, country, R&B, jazz, rock and classical music. Americas Top 120 is the minimum DISH Network package which is required to sign up in order to get SIRIUS music channels.

The other DISH Network channels include the SIRIUS music channels are Americas Top 180 and Americas Everything Pack. By subscribing to a certain high definition packages you can receive these music channels. You can subscribe for HDTV packages that qualify for DISH HD Gold, DISH HD Silver and DISH HD Platinum package.

Given below are the DISH Network music channels that you can enjoy through various DISH Network packages.

SIRIUS Hits 1: If you love musical artists like Mariah Carey, Black Eyed Peas, Kelly Clarkson, Green Day and other popular crooners that are on current chartbusters then this music station is what you are looking for.

SIRIUS Love: When you are in mood for love there are no other musical artists to turn to like Luther Vandross, Whitney Houstan, Celine Dion, Gloria Estefan, Bryan Adams, Lionel Richie and others.

StarLite: Through this you get to hear softer mix of yesterdays musical artists as well of popular artists of today. You get to hear some of the best music from Elton John, Phil Collins, Madonna, Faith Hill, Rod Stewart, the Backstreet Boys and more.

The other DISH Network music channels include SIRIUS Gold, Totally 70s, Big 80s, The Vault, Underground Garage, Radio Margaritaville and Rolling Stones Radio.

You also get to watch music reality shows on DISH Network satellite TV channels. You also get to hear a number of musical performances by eminent artists. In music reality shows you get to watch some of the rising stars of music industry.

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A long drive with your beloved... and your car stereo system is playing Nothing's Gonna Change My Love For You ...! Everybody is cherishing such dream. Therefore, one prefers to have more sophisticated car audio systems, which have a home-theatre-like listening experience to music lovers on the move. Be it for simple CD player to a full-blown, as a car entertainment system, audio system is necessary.

So many digital music models are available however, people get hold of too much time in their cars therefore they move to listen to the audio in their cars. When searched, one can notice the different models are being offered with features such as satellite radio; digital HD radio from conventional stations; six-disc; in-dash CD changers; built-in hard drives for downloading music and photos; and connections for MP3 players, including iPod docks that power the device and you can control and play it through your cars audio system. How convenient it is? Most of the music systems also provide information in their display screens, including artist and song title.

Car Stereo systems

A car stereo system includes more than a stereo and a pair of speakers. It includes components such as satellite radios, subwoofers, amplifiers, navigation units, and video systems can make the time spend in the car from a boring routine to a highlight of your day.

You can listen to your favorite songs, keep your knowledge updated with latest news, follow your favorite sporting events, entertain your kids with a backseat movie, or simply move some heads in the parking lot. In recent years, there are far more listening options now just than AM and FM radio. It is completely your choice that where you want to buy the radio? You can get it with your car or aftermarket. The only thing is that in after market purchase you can take the model of your choice, which is not possible in car model.

If you are looking for Car Audio Direct or DVD products from any major manufacturer including Alpine, Pioneer, JVC, LG, Kenwood, Beat, JL Audio, Kicker, Focal, MTX, Sony and Veba, then one have to choose one from it. Some car audio systems are also being integrated with other mobile electronic devices, like GPS navigators and DVD entertainment systems. Along with this to different companies are introducing new features. If you want to purchase a car audio or stereo system, just visit at blitzelectronics.com and get more options.

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Introduction

Media industry in India is among the fastest growing industries of the present Indian economy. The media industry has benefited a lot from the Indian current economic growth coupled by the rising earnings levels in India. The media industry is presently in a critical stage of revolution. Since 2006, the media industry has enjoyed a good time in terms of growth and development as it has been characterized by realignment, consolidation and expansion in many sectors of the media industry. In addition, the media industry is anticipated to grow up faster than GDP growth of India and subsequently more spending is being expected in the media industry.

This report will analyze internal and external environment of the Media Industry in India through applying the SWOT analysis, PEST analysis and the Porter's Five Forces Analysis. In addition the paper will also focus on Future of the Media Industry in India, it will highlight the Different types Of Media in India which includes the Print media, radio, electronic, outdoor and Television. Indias foreign direct investment will also be assessed and finally a conclusion will be given inline with the findings.

SWOT analysis of the India Media Industry in India

Strength

The media industry is a strong and well developed industry which is currently growing at high rate; this aspect gives the industry a lot of strength. With the increase in the level of education and media industry has a well educated and skilled workforce with innovative ideas and technology which is an added positive aspect of the industry. The competitiveness of the media industry has enabled the industry to grow technically both vertically and horizontally, which is another positive aspect in the industry. India also offers strategic location and market in terms of its high population which is a boost to the industry. (Bird, 2003)

Weakness

Among the weakness in the industry, a current weakness may be inability to adhere to ethical standards in the industry which has lead to lawsuits filled against some media industries. The industry also has been slow in its growth only picking up in the recent past, thus its innovation and marketing strategies may be not competitive on the global arena. (Bird, 2003)

Opportunities

According to the industry experts the industry still has room to expand within India as the market is wide.  Media services are being sought with many organizations and thus this offers the industry to increase its market share. The high technological innovation which is happening everyday also presents a good opportunity for the media industry to utilize the latest technology in expanding its product mix or improving existing ones hence reaching or increasing its market. There is exists new business in the global market for the industry. (Bird, 2003)

Threats

Though India can be said to be stable political, the country his known for frequent changes in government administration and instability in some regions or states, this issue negatively affects the media and it is threat to the media. Also government legislations in India are known to some extend as hindering the growth of industry especially for foreign companies. Also, the current threat poised by piracy, which persists to deter investments in all media sectors has continued to threaten the industry growth. (Bird, 2003)

PESTEL analysis of the media Industry in India

PESTLE stands for: political, economic, social/cultural, technological, legal, environmental. A description of developments (known) and rising issues (unknown) which may impact on an industry/sector,

Political

Over the past year the media industry has continued to witness increased political interest increase because of the recognition of the media industry economic importance to the overall economic growth f the country. Policy stage Changes of administration or political principles have changed along the media industry making it to be freer than before. (Johnson, 2001)

Economic

In the past few years the media industry has witnessed an improved growth in the industry, this is attributed to India positive economic growth in recent years. The growth of the industry is expected to grow by 16% in the current year.  Improved competition in other sectors also boots the media industry as these sectors services of the media industry such as promotion. (Johnson, 2001)

Social aspect

Media plays a big role in form information dissemination to the people of India, which of late due to globalization have developed a high infinite for information. The impact of intense media attention has brought about a more revolution in the social aspect and created a society which is more enlightened and which appreciates the industry. Even though the Indians are known to be conservative and traditional they attitudes towards the media industry are very positive. (Johnson, 2001)

Technological advances

Modern information technological advancement in media is making the industry players adapt faster to the new environments they are participating. The technological advancement taking place in industry is high and this calls for increased spending and research so as to be innovative in the industry. 

Legal environment

The media industry in India is hot highly regulated as such, but there are laws and regulations which are enforced for the industry to comply. However, in the recent past the government has become to lessen to laws so as not to hinder competition in the face of increasing global challenges from the external markets. Legislations such as anti-piracy laws have been enacted and the government tries to enforce the fully even though it is difficult

Porters five forces used for Media Industry in India

This part is an outline of positional assessment of the media industry using porters five forces model

• Barrier to entry: moderate, legislations and cost of research and development
• Industry competition: high, advantage gained through technology and marketing strategies
• Suppliers: supplier power is high
• Buyers: buyer power is low
• Substitutes:  low

Future of the Media Industry in India

According to a report done by PricewaterhouseCoopers, and carried in the New Delhi, March 11, 2006, The Indian Media industry is positioned to grow up at 19% compound yearly growth rate. This rate is expected to go on until 2010. (PWC, 2007) Unravelled potential, good Economic growth, increasing earnings levels, consumerism, and technological innovations and policy plans undertaken by the Indian administration which are currently encouraging inflow of investments in the country, will attest to be significant drivers for the media industry in India. The media industry has been predicted to surpass the overall economic growth in every year, till the year 2010. (PWC, 2007)

Two main factors which will contribute to the industry growth are, low media access or penetration in lesser socio-economic groups and low advert expends; At present media penetration is slow in lower socio-economic groups, however efforts to raise it even just slightly are possible to bring much high results, merely owing to the total numbers being great. India bully economic growth, increasing consumer spending couple with regulatory rectifications are pulling foreign investment in many sectors of the media industry, particularly the print segment. The sector needs a consistent and uniform media policy for increase in investments (PWC, 2007).

Different types of Media-Print media, radio, electronic, outdoor, Television all in India

Media in India aims at reaching an extensive audience. Apart form the news media segment, which include radio, print and television, the internet also plays an increasing function, alongside with the increasing o Indian blogging community.

Television

Television presently is the key driving strength of media industry in India.  Television is predicted to be a main source to Indias GDP in the recent future.  As at present, television is accessible by roughly hundred million households in India.  Out of these, roughly half are satellite and cable. India is the third biggest television market, in the whole world coming after china and USA.  India also is amongst the cheapest subscription of cable market, where in numerous places a monthly cable cost is merely averagely US $ 4 and hardly ever surpasses US $ 10.

Print media:

A roaring Indian economy leading to increasing necessitates for contents and regime initiatives which have opened up the segment to foreign investments are pushing growth in print media. Also, with increasing literate population, more folks in rural and urban regions are reading the newspapers and the magazines nowadays. The internet at present offers a fresh avenue to create more advertising income. (PWC, 2007)

Radio:

The most cheap and oldest model of media in the India that is dominated by AIR, the sector is witnessing a myriad-change very. In 2005, the India announced three main policy proposals which have driven growth in the sector. These policies were migrating to a returns share administration, permitting foreign investments into the sector and opening up licenses to the private players of the sector. This surge of radio stations have resulted in increasing requirement for content and experts. Latest concepts such as satellite, community radio and internet have also started to punch the market more and more, and radio is gradually making a return in the lifestyles of the people. (PWC, 2007)

Out-of-home advertising:

Outdoor media locations in India are mainly owned or run by small, local players and are usually, who directly markets them to the advertisers and also advertising agencies. Nonetheless, this sector also is witnessing a myriad-change through technological innovations. (PWC, 2007)

Internet advertising:

Roughly 28 million Indians are presently connected on the internet. And this increasing number is resulting to the increase of internet advertisement, which at present stands at around Rs 100 crore.  Internet is used for a various reasons, in addition to work, for instance chatting, doing transactions, leisure and writing blogs. Internet provides a vast opportunity to marketers selling their products.  With broadband increasingly becoming popular, this sector is projected to grow by leaps and jumps. (PWC, 2007)

Table 1: summary of media segments and their share (PWC, 2007)

Foreign Direct Investment in India

The liberalized investment administration, rapidly growing economy, good and strong macro economic policies, continuous de-licensing of  industry sectors and the easing in business transactions has attracted multinational corporations to put investment in India. 

And subsequent to policy amendments and bureaucratic simplifications, the FDI capital inflows have witnessed an exceptional upswing. The FDI inflows in India have recorded more than five-fold increment in the previous three years, rising from US$ 2.2 billion in 2003-04 financial years, to US$ 15.7 billion in 2006-07. Concurrently, FDI amount in GDP of India has gone up from 0.77%to 2.31% (in that period). Considerably, FDI currently  plays an increasing position in Indias economic growth of The FDI share in overall investments is more than twofold from 2.55 % in 2003-04 to 6.42 % in 2006-07. Evidently, India is presently doing well, and the figures seem to be getting better each day. (IBEF, 2008): 

Conclusion

Media industry in India remains among the fastest growing industries of the present Indian economy, industry has benefited a lot from the Indian rapid economic growth coupled by the rising earnings levels in India. Good laws and liberations of the market are other factors which have enhanced the media industry, though there is high competition in the industry there is room for new players and expansion of the current players. The television and the print media are the biggest segments of the industry. Of late FDI in India is a rise and the country is positioned has a major market global for the media industry.

Reference:

Bird, S. E. (2003): The audience in everyday life: Living in a media world. New York: Routledge.

Jeffery, R. (2000): India's Newspaper Revolution: Capitalism, Politics and the Indian-Language Press 1977-99. New Delhi: Oxford University Press.

Johnson, K. (2001): Television and the Social Change in Rural India. New Delhi: Sage Publication.

IBEF (2008):  Indian Economy Overview; Foreign Direct Investment, available online on; www.ibef.org/economy/fdi.aspx ; accessed on 3/3/0

PWC (2007): FICCI PricewaterhouseCoopers forecast Indian Entertainment and Media industry to grow 19% CAGR through 2010. Available online on; www.pwc.com/extweb/home.nsf ; accessed on 3/3/08

 
About the author Author is associated with ResearchPapers247.Com which is a global Research Papers and Term Papers Writing Company. If you would like help in Research Papers and Term Paper Help you can visit ResearchPapers247.Com> Source: http://www.articlesalley.com/article.detail.php/123890/102/Satellite-Radio/Communications/11/Analysis_of_the_Media_Industry_in_India
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Adding new electronic devices is one way to spruce up your old Toyota. A new radio, GPS unit or iPod adaptor can bring your Toyota into the 21st century.

There are two options when purchasing electronic products.

The first option is to buy electronic accessories from the manufacturer. These parts are sometimes referred to as OEM (original equipment manufacturer) parts. OEM parts are parts that are produced by the auto manufacturer.

The second option is aftermarket parts. These parts are made from companies other than the original manufacturer.

When choosing between OEM and aftermarket electronic accessories for your Toyota’s interior, you will want to consider options such as: price, features and installation options. OEM and aftermarket parts each have their own benefits.

OEM electronic accessories tend to fit better in the interior of a vehicle. For instance, an OEM Toyota navigation unit will seamlessly fit into the dash of a Toyota vehicle. Aftermarket accessories tend to have a more “custom” look, which some people prefer.

Once you have decided between OEM and aftermarket accessories, here are some electronic accessories that will make your Toyota’s interior look custom.

iPod Interface: With an iPod interface, you can connect your iPod to your Toyota’s stereo. There are several options. You can purchase an aftermarket option, which allows you to connect your iPod to the stereo through a cassette tape.

For a more integrated look, you can purchase cables from the Toyota manufacturer that allows you to connect your iPod directly to the stereo through a proprietary 30-pin Apple connector. Both options are great ways to enhance the electronics in your Toyota.

Satellite Radio: Satellite radio allows you to expand the number of radio stations available in your Toyota. The two major options are XM Satellite Radio and SIRIUS satellite radio.

With each of these options you pay a monthly fee to subscribe to hundreds of radio stations. The process is similar to cable television.

For your Toyota, you have several OEM and aftermarket options available to customize the stereo with satellite radio. With the aftermarket option, you can purchase a satellite radio kit, which will allow you to externally attach a satellite radio unit to your car’s stereo.

The OEM option allows you to internally install satellite radio into your Toyota’s stereo, so you don’t have wires tangled around the interior of your car. When purchasing an OEM satellite radio package, be sure the system is compatible with your stereo.

Many times people will purchase an OEM or an aftermarket satellite radio adaptor that is not compatible with the radio in their car.

Remote Engine Start: This is a great option to enhance your Toyota. Remote engine starts allow you to start your car from a remote. There are OEM and aftermarket options that allow you to use this cool feature.

The OEM option allows for you to integrate the remote engine start into your car’s original key fob. This adds an extra level of convenience on those cold winter days. The aftermarket options sometimes include a system that will allow you to start the vehicle at a greater distance than the factory version.

When purchasing a remote engine start be sure to know the specifics of your Toyota, such as year and model.

Summary

These are just a few options to enhance the interior of your Toyota. There are plenty of other Toyota accessories that can bring your Toyota into the 21st century. Always remember to carefully choose your Toyota OEM parts and aftermarket parts.

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